When a competitor is about to launch a new product to a market, it is of utmost importance to know its strengths & weakness. Meidata collects all available information on a competitors’ R&D pipeline and conducts comparative analysis of products and their potential influence on the markets.
Product focus encompasses not only the supply side, but also relates to the demand side – the customers. Meidata enables you to approach the audience of your products and explore their perceptions of your brand, their needs, and their attitudes towards competitors.
Whether you are offering a B2B or B2C products and services, Meidata provides you with information & analysis of your audience, before launching a new product or when you wish to develop your next line of products.
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