The media & television industries experienced disruptive changes through recent years, relating to technology and content. The incursion of OTT vendors into television is established, MSOs must diversify their digital platforms and hardware, Content providers are dealing with an ever-changing landscape of consumer preferences, Advertisers are seeking to maximize their ad-spend and the TV business in general has become volatile.
Industry players must decide which monetization business model to adopt and figure out which model will prevail. They are engaged in the battle for content rights and owning attractive content to viewers. Media giants seek to reach millennials and understand their viewing habits and preferences. Content wise, they must identify which genres will be successful in the coming years and how YouTube creators will influence TV content.
To traverse through the vast innovation trends in television business, content providers and service providers (cable, satellite, broadcasters, production houses and others) work closely with Meidata’s team, monitoring the global industry. Meidata specialises in analysis of best practices within the industry, integrating between primary and secondary sources. Based on vast experience in analyzing major global players and accumulated knowledge on the industry’s business models, Meidata produces business market trends analysis and social media analysis.